Salesforce.com Introduces Salesforce1 for Financial Services

Salesforce.com unveils lead and referral engine for retail banking as the first in a series of transformational financial services solutions

Deloitte Consulting LLP and nCino join the Salesforce1 for Financial Services ecosystem to develop innovative solutions specifically tailored to the needs of the financial services industry

Leading financial services companies such as AXA, OneUnited Bank and Wells Fargo
rely on salesforce.com’s trusted cloud to run their business

SAN FRANCISCO, May 15, 2014 -- Salesforce.com (NYSE: CRM), the world's #1 CRM platform, today announced Salesforce1 for Financial Services, transforming the way retail banks, wealth management companies and insurance providers attract, connect with and retain customers. The first solution for Salesforce1 for Financial Services includes a new lead and referral engine for retail banking to automate the process of identifying and nurturing customers across every interaction.

Comments on the News

“Banks today are realizing they need to go well beyond four walls and a vault,” said Vivek Kundra, executive vice president of industries, salesforce.com. “Salesforce1 for Financial Services empowers companies to create 1:1 interactions anytime, anywhere and on any device, building enduring personal relationships.”

"With Salesforce1 for Financial Services, employees have real-time access to client histories and account summaries - all through our mobile devices. This has enabled us to provide faster, more personalized service to our customers," said James Slocum, CIO, OneUnited Bank.

"Banks are in a challenging position. They must adapt quickly to fast-changing markets to meet the needs of their customers and replace lost income, while also reacting to the continued regulatory pressure," said John Peto, principal, Deloitte Consulting LLP. "We have been able to develop a cloud application that increases sales effectiveness, onboarding and collaboration across lines of business and departments within banks - all using the Salesforce1 Platform."

Salesforce1 for Financial Services
Financial services companies are facing rising pressure as customer’s expectations change. Customers are increasingly buying services from more than one financial institution, and 26 percent of customers are thinking of switching their primary banks because of slow responses, impersonal experiences and disconnected products (according to a 2013 CG42 Retail Banking Brand Vulnerability Study). In this new world of social and mobile applications, customers are demanding financial institutions keep pace by participating in real-time customer service engagement and developing a 1:1 relationship with each customer.

With Salesforce1 for Financial Services, salesforce.com is delivering innovative solutions to address specific industry problems by growing a team of industry experts, developing an ecosystem of partners and creating transformational solutions that leverage the power of the trusted Salesforce1 Platform. Now retail banks, wealth management companies and insurance providers can build lasting relationships with customers by creating the connected experience that every customer expects.

Lead and Referral Engine for Retail Banking

The salesforce.com lead and referral engine for retail banking automates the process of identifying and nurturing prospective clients across every interaction with customer service reps, lenders, bank officers and sales and marketing teams. Leads across any channel including social, mobile and web are captured automatically and tracked, which gives retail banks a single view of all prospective customers.

Through the lead and referral engine, banks now have the tools to build 1:1 relationships with customers by understanding their unique needs and delivering them the right solutions at the right time.

Deloitte and nCino join the Salesforce1 for Financial Services Ecosystem
Leveraging the innovative Salesforce1 Platform, ISVs and SI partners are building new industry-specific technologies that help financial services companies to manage their business in the cloud and leverage the power of social, mobile and connected apps.

Deloitte has introduced BankApp, a banking CRM accelerator built on the Salesforce1 Platform. BankApp, with its onboarding and origination offering, helps clients in their efforts to improve customer experience, increase branch productivity and drive efficiency across business units.

nCino is delivering a comprehensive, end-to-end cloud based ERP system for banks with its Bank Operating System for Salesforce1. The new solution, built on the Salesforce1 Platform, sits alongside a bank's core system and replaces existing point solutions and manual processes to help drive increased profitability, productivity gains, regulatory compliance and operating transparency across the entire organization and all lines of business.

Additional Information
For more information on salesforce.com’s Industries, please visit: http://www.salesforce.com/industries/financial-services/
Explore industry-specific partner solutions on the Salesforce AppExchange: http://appexchange.salesforce.com
Follow @salesforce on Twitter: http://twitter.com/salesforce
Like salesforce.com on Facebook: http://facebook.com/salesforce

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About salesforce.com
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchasesalesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.

About Salesforce

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.