Market leader in online customer relationship management responds to acceleration in adoption by large corporations with more functionality for global organizations
SAN FRANCISCO, Calif. - February 10, 2003 - Salesforce.com®, the market leader in online customer relationship management (CRM), today announced the availability of upgraded versions of its online service, featuring several enhancements directly relevant to large global businesses. Since the February 2002 introduction of its Enterprise Edition, salesforce.com has seen acceleration in adoption by large companies of its product suite and, in response, has continued to enhance its enterprise functionality. Built to meet the needs of its large global customers, the latest version of salesforce.com features stronger support for mobile, distributed sales organizations and enhancements to the sales, marketing, and service solutions for enterprise customers.
Salesforce.com has steadily increased the percentage of its customer base, currently comprised of over 5,700 companies in 107 countries, who are large, international organizations. Recent wins include The NPD Group, Allied Office Products and Innovex, a unit of Quintile Transnational Corporation (NASDAQ: QTRN). Additional information on the benefits and success that these large, global customers are achieving with salesforce.com can be found in the remodeled customer showcase at the salesforce.com Web site, www.salesforce.com.
"Salesforce.com's utility model means that we only succeed by ensuring our customers' ongoing success," said Marc Benioff, chairman and CEO of salesforce.com. "So we continually invest in expanding our solution. Our development schedule delivers upgrades every three to four months, allowing us to be extremely responsive to customer requests and feedback. We easily outpace conventional software vendors whose business and technology architectures are incapable of supporting this type of two-way relationship with clients. Most importantly, these enhancements are available to all of our customers at no pain and no cost of upgrade or implementation. Unlike traditional client-server solutions like Siebel, our upgrades do not mean our customers are forced against their will into a complete reimplementation."
Because all salesforce.com CRM solutions are delivered as online utilities, upgrades are immediately available with no corresponding hardware requirements, consulting charges or upgrade costs. Salesforce.com customers are able to take full advantage of development efforts immediately without changing subscription-based pricing structures.
Features available in the new release include:
Sales Automation: An improved activity management tool helps managers drive productivity across widely dispersed sales teams, and track activities by region, market or nation. Salesforce.com has created sales management tools specifically to meet the unique needs of the enterprise. Reporting enhancements include an increase in the number of report filters and increased flexibility in the creation of custom reports.
Marketing Automation: Updates to the marketing automation application include the addition of functionality to support large, sophisticated marketing organizations. Leads can now be updated in mass and campaigns can be cloned to increase efficiency.
Customer Service & Support: Salesforce.com's customer self-service portal is a key piece of enterprise functionality, allowing large organizations to interact with global customers over the Web at a lower cost than other service channels. Key enhancement designed to make the portal easier to use and deploy include enabling portal users to view attachments and hyperlinks, upload attachments to cases and designate "super users" who can access all support cases submitted by their organization.
Support for Distributed, Mobile Sales Organizations: Offline Edition will now be available in all ten languages supported by salesforce.com. Airforce Wireless Edition will be available on more devices, including Palm, iPAQ, BlackBerry, Handspring Treo, and HTML- or WAP-enabled phones.
Driven by frustration with the costs and limitations of client/server implementations, companies are choosing salesforce.com over conventional CRM software. Given quick success with salesforce.com, usage is growing virally - to more than 5,700 salesforce.com customers and 75,000 users worldwide - as executives switch from enterprise software to online CRM success.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/eu/, or call 00800 7253 3333.