Social-powered businesses have to work together as teams.
So we've put together two Dream Teams of social media influencers – one from North America and one from Europe – for your own dream teams to follow. Make sure your own dream teams are following these leading thinkers…
Social media Gurus
The Big Kahunas
Social CRM and Analytics
they see the whole pitch
Social Media Generalists
they go anywhere
Customer Service experts
they defend your goal
they hold it all together
they cross to the strikers
they put the ball in the net
The European Engagers
Social Media Guru
CEO of Econsultancy; Without doubt, Europe’s leading light in digital marketing. Econsultancy has one of the best blogs in the world on digital, social, search and beyond.
Robin is MD of one of the most interesting social media agencies around, with offices in seven cities. Their blog – a group effort – consistently delivers value for anyone on the social media learning curve. They post on:
Social media marketing & monitoring
PR, Word-of-Mouth, influence
"Engaging in honest and meaningful conversations in social media will earn the credibility to participate within communities, gain advocates and increase sales through word of mouth."
Social Media Generalist
In addition to his excellent blogs, Luke hosts a series of popular conferences and bootcamps in the UK, Europe and US. he also runs the Monitoring Social Media Linkedin Group and consults with a range of blue chip companies. Luke posts on:
Social media monitoring
Social monitoring tools
"Return on Engagement is the primary measurement of success in social media."
"If media is interesting because it facilitates communication, whether that communication is mediated or disintermediated, then communication is most interesting when it facilitates influence."
Customer Service Expert
Martin is a top trainer, coach, mentor, consultant, speaker and blogger. His is the go-to blog for the latest strategies and tactics on customer service. He posts on:
Social customer service
"The key is to experiment intelligently and find out how investments in listening, dialoguing and all the other aspects of engagement can be integrated with more traditional business processes."
Customer Service Expert
Albert is one half of socialmedia-blog.de and co-founder of Simmobi. He's the former head of marketing at an e-commerce tech company. Albert posts, in German, on:
Curated weekly round up of social media posts
"1% Ihrer Nutzer sind für die Verbreitung Ihrer Inhalte verantwortlich."
("1% of your users are responsible for the distribution of your content.")
Martin develops intranet strategies that help businesses collaborate and share knowledge more effectively. He's an information scientist by profession and author of The Intranet Management Handbook. He posts on:
"You need a good balance between identifying the value of social media and taking a realistic view of how much vision, time, resource and patience will need to be invested if there is to be a measurable impact."
Christophe is social media manager at Acti, a Lyon-based digital agency. He's also an excellent blogger (and our youngest Dream Team starter). Chistophe posts on:
"Si dans une stratégie commerciale, le client est roi, alors dans une stratégie communautaire, le membre a toujours le dernier mot."
("If in a commercial strategy the client is the king, then in a community strategy the member always has the last word.")
Isabelle is the founder of Emarketinglicious and an experienced emarketer, consultant, trainer and blogger. She lives in Biarritz and blogs in French. She posts on:
Social media marketing
Practical social media advice
"Votre blog humanise votre enterprise."
("Your blog humanises your company.")
Roger has grown Content & Motion into one of the UK’s top social media agencies in a very short time. Their blog and thought leadership content shows you why. C&M posts on:
Social media marketing
Content, SEO and PR
"We all need to up our game. Engagement and creative needs to be better researched, more innovative, useful and entertaining. Otherwise it will sink."
Jonathan thinks a lot about sales – and fortunately he blogs about it, too. He’s a coach, author, consultant and the man behind the Top Sales & Marketing Awards. He posts about:
"Understand the customer's agenda, buying cycle and best interests – think 'buying cycle' rather than 'sales cycle'."
Ian consults (and blogs) in the zone where sales meets marketings. He's a well-regarded coach and trainer on everything from sales strategy to selling and pitching skills. Ian posts on things like:
The sales pipeline
"The most powerful use of Linkedin is to find new clients and business partners through the search function or directly via your contacts connections."
For your own Dream Team
Check out these social media experts
Build social thinking into every position on your team