VP of Content Marketing, Eloqua
Eloqua is a pioneer of Revenue Performance Management and Joe is their face to the world. Joe develops content marketing strategy for Eloqua and executes campaigns that use social media to increase awareness, engagement and lead generation.
What were the biggest changes for social-driven businesses in 2011?
What social channels or platforms are growing and which do you think will decrease in importance?
What has been the big surprise in 2011 for social-powered business?
What has been the biggest disappointment or over-hype?
Big companies like Dell and Zappos get a lot of attention for their social efforts. What smaller companies have demonstrated the power of social business over the last few years?
What's the next big thing for social business?
What should a CEO or senior strategist be keeping an eye on in 2012?
How can a company inject social media into its culture?