Karly Cyr is a senior product marketing manager for Salesforce B2C Commerce. She joined Salesforce by way of the Mobify acquisition and she is focused on building enablement and go-to market strategies around headless commerce.
As businesses rush to adopt agentic commerce, development teams are typically up against one of two predicaments. Some struggle with commerce platforms they have outgrown. What was once an ‘easy’, lightweight solution has…
