AI Is Here and It’s Rewriting the Way Call Centres Work
Learn about the six ways AI can be used in call centres to optimise employee efficiency and drive customer satisfaction.
Responsible AI in Marketing: Embedding Ethics by Design
Openness about how you develop AI models and giving customers control over their data are two ways to embed ethics in marketing automation.
From Push To Personalisation, How AI Is Transforming Sales
Customers expect personalised engagements and recommendations from sales representatives. Here’s how AI can give sales reps insights into customer expectations and help sales reps make more effective decisions.
What Is Predictive Analytics?
Learn more about what predictive analytics is, how it works, and how it can help your business succeed.