In customer experience, speed and timing is everything. And to ensure a seamless experience across all channels, contextual information is key. Let’s take a look at customer expectations alongside real-time or right-time...
Singapore is removing barriers like data localisation and allowing data to flow across borders to drive the digital economy. Learn how.
You're told you need a content management system for your content marketing program, but what is a CMS and why do you need one? Let’s take a look.
Here are some favourite quotes about business growth to inspire you, plus expert advice with fresh quotes from 2024 to spark new ideas.
How to accelerate digital transformation as a key component of your crisis management plan during COVID-19.
Return on experience (ROX) shows up just about everywhere, but there isn't one concrete way to measure this KPI. So, we put together 18 marketing metrics you can use to track ROX now.
It’s now critical that businesses develop upskill strategies to help employees change proficiencies and gain the necessary skills to exploit the power of AI.
Here's how retailers can respond to dramatic shifts in category preferences, channel preferences, and consumer shopping behavior.
It’s crucial for brands to think ahead during a crisis. Marc Mathieu calls this strategy “from breakdown to breakthrough.”
