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3 Years of Customer Engagement Trends

Each year, we speak with thousands of consumers and business buyers for our State of the Connected Customer research – and for the latest edition we spoke with more than 15,000.

Since 2018, this research has tracked a few key trends in particular – trust, customer experience, innovation, and the values that drive loyalty. Here’s how customers’ expectations around each have changed over the years.

Trends in Customer Engagement

Salesforce Staff

The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.

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