How Customer Loyalty Turns SMEs Into Brands That Last
Discover why customer loyalty is important in the digital economy and how to measure and leverage it.
What is a Sales Process?
Optimising your sales process streamlines lead qualification, resource allocation and enables your sales teams to close deals more efficiently, achieve higher conversion rates, and maximise revenue. Learn more with Salesforce ANZ.
4 Ways to Improve the Digital Banking Experience
The digital solutions banks should put at the heart of their customer experience strategy.
6 Mistakes to Avoid When Mapping Customer Journeys
With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these common pitfalls that can undermine customer relationships before they even begin.
Start Using Customer Journey Maps For Creative Campaigns
A customer journey map can be the difference between knowing the user experience you’re offering and leaving a user’s brand experience to chance. Here we explain what a customer journey map is, how to create one and why it can drive creativity.
Putting Brand Purpose Into Practice: A Handy Guide for Retailers
The latest edition of Saleforce’s annual State of Connected Customer Report finds that customers expect retailers to have a clear brand purpose now more than ever before. Here's why customer experiences have changed and how retailers can show they’re walking the talk.
Lorna Jane’s 3-Step Approach to Reaching Global Business Growth
Discover how one of Australia's most recognisable activewear brands had two of its highest sales days in its 30-year history after partnering with Salesforce to deliver global business growth.
How Macquarie Bank and Lendlease Link Employee and Customer Experience
Customer expectations are changing, and in a digital-first world you need to stand out to stay ahead. Learn why Macquarie Bank and Lendlease think employee and customer experience are linked, and how trust is key to success in both.
State of Commerce 2022: The Importance of Visibility and Flexibility
New research reveals why today’s commerce strategies need greater visibility and flexibility.
How Salesforce Helped PaySauce Transform From a Startup to a Scale-Up
Moving to Salesforce was a big jump for SaaS employment solutions platform PaySauce. But as the platform’s Head of Sales and Marketing explains, the move was essential in bringing the team on the same page and helping them gear up for growth.