The agentic era has arrived. Step inside Agentforce World Tour Melbourne to see what AI was always meant to be — trusted, autonomous, and working alongside you. Discover how leading businesses are putting AI agents to work, and what it could mean for your team.
Agentforce World Tour Melbourne is your front-row seat to the future of AI, trusted data, and business transformation — all in one day, and all for free.
Whether you’re just getting started with Salesforce or already building autonomous AI experiences, this free event at the Melbourne Convention & Exhibition Centre on 25 June will give you the tools, insights and inspiration to go further with Agentforce.
From financial services to distribution management, businesses across Australia are rethinking how work gets done, and Agentforce is helping lead that change.
Here’s a look at what’s in store — and why it’s not to be missed.
Agentforce World Tour Melbourne
Discover the possibilities of Agentforce first-hand through product demonstrations, hands-on training and more in our buzzing campground.
Discover what Agentforce can do
Agentforce is Salesforce’s newest platform layer — the agentic layer that brings autonomous AI agents to every part of your business.
From sales outreach and service case handling to marketing personalisation and operational planning, Agentforce helps teams get more done, faster. It’s powered by your data and grounded in trust.
At Agentforce World Tour Melbourne, you’ll see Agentforce in action through live demos, expert-led sessions and real-world stories. And thanks to a growing library of pre-built skills and natural language instructions in Agent Builder, you’ll learn how teams deploy agents in days, not months.
Hear from Fisher & Paykel on scaling with AI
We’re excited to showcase Fisher & Paykel’s story on the keynote stage at Agentforce World Tour Melbourne.
Known for delivering exceptional customer experiences, the team will share how they’ve reimagined service by putting always-on AI to work alongside their support staff. With Agentforce, they’ve cut call handle times by 50% and expect 65% of routine cases to be handled through self-service, freeing up their team for more complex work.
You’ll also hear from other industry leaders throughout the day transforming customer and citizen services — including voices like Victoria Police Inspector Matthew Henderson and EnerSys’ Service Cloud Product Owner, Nicole Ervin.
It’s a powerful example of Agentforce in action: combining trusted data, AI and automation to extend what humans can do, not replace them.
Build your first agent on-site
The Agentforce experience at World Tour gives you the chance to build your first agent with help from Salesforce experts.a
Using Agent Builder, you can describe what you want the agent to do, like onboarding new customers or generating Tableau dashboards, and instantly see a tailored plan come to life. From there, refine, test and launch — all without writing a single line of code. The low-code interface is built to be fast, intuitive and easy to use.
Revolutionise the way you work
Experience first-hand how digital labour will transform your business and hear incredible local stories of customer success.
Learn from experts across every cloud
Whether you work in sales, service, marketing, IT, commerce or analytics, you’ll find insights relevant to your role. Throughout the day, you’ll have access to explore 28+ expert-led sessions and 20+ live demos that showcase how Agentforce is transforming work across industries.
Don’t miss out on the breakout sessions that dive deeper into real-world use cases, strategy and innovation. Here are a few to look out for:
- Everything You Need To Succeed in the Agent Revolution: Get across the latest Agentforce features and updates designed to streamline workflows and scale your team’s impact — presented by Kev Doyle, Regional Vice President, Agentforce & Data Cloud at Salesforce.
- Unlock the Full Value of Your Data with Data Cloud: Explore how Data Cloud powers Customer 360 and Agentforce, and how Zero Copy integration helps activate real-time insights. Featuring Jonathan Goh, Head of Marketing Technology and Orchestration at Medibank.
- Discover the Future of APIs in the Agentic Era: Learn how evolving APIs are enabling agent-to-agent connectivity and extending Agentforce throughout the enterprise. Presented by Craig Wishart, Chief Information Officer at KPMG.
- Actionable Insights with Tableau Next and Agentforce: Discover how ANZ Plus is combining Tableau Next, the Einstein Semantic Layer, and Agentforce to create an AI-powered experience for bankers and business leaders. Presented by Mouhamed Assafiri, Tableau Domain Expert at ANZ Plus.
These sessions are first come, first seated. Explore the full agenda to plan your day. If you’re registered and logged in, you can save sessions to My Agenda for quick access on the day. Not registered yet? You’ll be prompted to sign up when saving your sessions.
Connect with Trailblazers, partners and peers
Agentforce World Tour Melbourne is also a place to connect. The campground will feature live demos, partner booths, interactive activities and community showcases.
Bring your questions, ideas and ambitions. This is where future-focused leaders come together to learn and build momentum for what’s next.
Your journey starts here
Agentforce World Tour Melbourne is your opportunity to explore how autonomous agents are reshaping work — and what that means for your business.
Register now for a full day of AI-powered innovation, inspiration and action that’s all in one place, and all for free.
Agentforce World Tour Melbourne
Discover the possibilities of Agentforce first-hand through product demonstrations, hands-on training and more in our buzzing campground.
