Artificial Intelligence

We surveyed 4,450 marketers on their progress with AI and where they think the industry is headed. The results point to a shift towards more personalised, customer-led marketing. Read on to learn more.

AI is driving real results, but teams are held back by disconnected data. Here’s what 4,450 marketers say is changing.

This year, Agentforce World Tour Sydney brought together 10,000 peers, partners, and Trailblazers to explore how businesses are putting AI agents into action.

Learn how to calculate gross profit margin and how it can boost your profitability and help you build a more sustainable business in this comprehensive guide.

From ideation to optimisation, the agent development lifecycle is helping organisations reimagine how they design, deploy, and evolve AI agents across the Agentic Enterprise.

Unify data, automate reporting, and forecast with AI. Salesforce gives CFOs the tools to manage cash flow, compliance, and support business growth.

A 17‑year partnership between Salesforce and Capgemini is helping the public sector unlock trusted data, embrace agentic AI and deliver better services for every citizen.

See how Agentforce is transforming business with AI agents. Explore the highlights from Agentforce World Tour Melbourne.

These proven sales automation tips can help your startup speed up sales and boost ROI — all with the right tools in hand.

A new global survey has found that customers are eager for banks, insurance providers and wealth management specialists to tap the power of AI to provide more personalised, efficient and relevant financial services.