Ever feel like you’ve got too many meetings to get work done? We did, so we cancelled them — well, for one week. The results might surprise you, but they also taught us some valuable lessons about new ways of working.

Salesforce’s latest State of Marketing report confirms that marketers are now seeing the working world through different eyes. Physical separation has brought about drastic change in the way we approach productivity and redefined what we see as successful collaboration. Here, Salesforce’s Head of Marketing A/NZ Renata Bertram digs into what collaboration looks like in the new normal and how leaders can support and enhance it into 2022 and beyond. 

If the past year has taught us anything, it’s that change is the only constant. In the midst of this upheaval, we tapped some of the best marketers across Australia and New Zealand to share their top tips for how the profession can keep the customer at the centre of everything. These insights, some of which are sampled below, are all in our new ebook 50 Pro Marketing Tips for 2021.

Salesforce’s Head of Marketing, Renata Bertram, shares her insights on the obstacles faced by marketers and reveals the solutions that will help marketers succeed.