author name
Robert Whitaker
author title RVP, Industry Advisory - Financial Services, Salesforce
Generative AI in banking is evolving rapidly, moving beyond assisting basic processes to become an integral part of strategic decision-making, customer interaction, and adhering to compliance regulations.
Every new technology brings with it uncertainty, and generative AI is no different. Financial services can start bridging the gap between innovation and trust today by embarking on one of three potential horizons for AI adoption.



