The more that Norths Collective has explored the digital marketing potential of the Salesforce ecosystem, the more they are reaping the rewards. Robert Lopez, General Manager of CX, Brand and Innovation, reveals the great strides Norths Collective have made over the past year and takes us through their vision for the future .

Robert Lopez, Brand and Digital Innovation Manager at Norths Collective, reveals how consolidating your data so that you can identify customers and talk to them in a personalised way grows their brand love.