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Roula Psomiadis

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Roula Psomiadis is Sales Director, Retail & Consumer Goods at Salesforce.

Why the Salesforce/Australian Retailers Association Partnership Is Big News

Everyday our customers process over 2.9 million commerce orders, 2.8 billion marketing messages and 4.5 billion service/case interactions. As the Salesforce offering has developed over the years it has become the platform of customer engagement, helping retailers and and consumer goods companies place the customer at the centre of their vision. This seems obvious now, but over time we have transitioned from a B2B offering to one that has an obsessive focus on knowing and engaging each and every individual customer by connecting every part of your business on a single, intelligent platform.

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