Salesforce

“Digital transformation” was a word we couldn’t get enough of in 2020. As businesses looked to “pivot” (another 2020 word) their service and products online, memes around digital transformation and automated workflow circulated.…

Customer journey mapping. Marketing jargon or a valuable concept that leads to results? Here’s a quick explanation on what it is and how you can entwine it with your marketing funnel.

Back in lockdown this week and working from home? While we have all been here before, it never hurts to check-in and make sure you have steps in place to keep your mental…

Ever tried to research business technology only to find yourself buried under an avalanche of acronyms? Fear not – demystification begins here!

In the second and most recent Trust Imperative report, we found modest gains in trust but huge upticks in the amount of people accessing digital services from government. With customer expectations rising, how can government keep building on trust and earning permission to personalise services? Watch this infographic for some possible answers.