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author name

Stephanie McCredie

author title Senior Director, Asia Pacific Marketing, Salesforce
My Background

Stephanie McCredie is a Senior Marketing Director at Salesforce. She has 25 years of experience in B2B marketing, responsible for driving marketing to leading organisations across ANZ through Account-Based and other tailored, high-impact initiatives. She and her team focus on helping clients innovate, transform, and grow.

My Expertise

Stephanie's expertise is in leveraging in-depth, real-time customer insights to deliver personalised, cross-channel experiences throughout the customer journey. She is passionate about the power of Account-Based Marketing to align sales and marketing, deepen customer relationships, and deliver measurable business impact.

When I'm Not Writing ...

Stephanie believes that great customer experiences are built on human connection. She is committed to enhancing and scaling these connections through innovative, AI-powered technology.

Artificial Intelligence

Data Protection, Trust, and the Rise of AI Technologies

Stephanie McCredie

Artificial intelligence (AI) transforms how we do business within sales, marketing and service, improving productivity and customer experiences. With this exciting potential is also the need for greater security and privacy. Organisations must adopt and integrate robust trust frameworks to protect their business and their customers from cybersecurity threats.

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