SMBs are major drivers of economic growth, representing more than 90% of the business population, 60%-70% of employment, and 55% of GDP in developed economies. So while the businesses may be small, their…
Training and development is an ongoing process for any employee but here are four actions a customer service manager should take to give new reps the best possible start.
Criterion Conferences has reduced its cost per lead by 86% and increased revenue by a quarter after aligning sales and marketing, and gaining deep insight into revenue sources. Criterion MD Andrew Savage explains how.
Artificial Intelligence has the power to transform customer engagement, while creating higher-value jobs and driving business innovation.
Fintech banks understand digitalisation and operate in a microservices structure.
The challenges of the Fourth Industrial Revolution are well known to marketers by now. But the solutions to those challenges are still in the works.
Open banking will allow consumers to have more access to and control over their financial data.
Customer expectations have never been higher. To rise to the challenge of meeting them, companies must have a comprehensive customer engagement strategy.
Introducing innovations that will deliver the seamless customer experience (CX) your customers want.
