Customer service is any interaction, online or off, that a customer or prospect has with your company. It includes the entire experience, from initial contact to final sale and beyond.
Customer service hasn’t just changed — it has undergone a dramatic transformation. New research into the latest trends identify exactly what organisations need to know about what that transformation looks like and how to be ready for it.
Customer service has entered a new omnichannel era, with customers using a range of channels to connect. Hence, the customer service charter needs a rewrite.
Our research for the State of the Connected Customer report found that today’s hyper-connected and data-driven world, consumers increasingly expect personalised, intelligent and seamless customer experience. Here’s how to provide it.