Email marketing continues to change, but the core principles have remained the same: Give your customers something of value, and they’ll return the favour. Marketing analytics doesn’t stand still either — there are…
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Each year, when the holiday shopping season approaches, we share our recommendations for crafting a successful marketing strategy and preparing digital channels to reach shoppers everywhere. But 2020 is no ordinary year. The holiday season falls in the midst of a once-in-a-hundred years pandemic and an uncertain economy.
Solutions Architect Kaleem McGill uses technology to build data-driven customer experiences that feel natural, relevant and right on time.