Analytics

These companies improved their data strategies to create meaningful customer experiences and become more efficient across teams.

Understand your data. Transform your business into a productive, efficient machine with generative AI for data analytics. 

While many organisations are investing a lot into becoming more data-driven, there is a gap between ambition and reality. Organisations can bridge that gap by considering five key behavioural elements.

Email marketing continues to change, but the core principles have remained the same: Give your customers something of value, and they’ll return the favour.

How did a team of two turn into an organisation-wide data culture with 900 active Tableau users?

This month, leading analytics platform Tableau partnered with YouGov to track how business conversations have changed since the pandemic. The findings reveal that in the face of such uncertainty, gaining the clearest view of data helps organisations keep their feet on the ground and continue along the path towards growth. Here, Gavin Jones, Tableau’s Country Manager — Australia and New Zealand, takes us through the key findings.

The latest State of Sales report reveals 85% of sales professionals agree sales ops is becoming increasingly strategic. Check out REA Group’s success story to see why.

The financial services industry has traditionally been dominated by big players with long legacies and established reputations. So when mortgage lending startup Athena wanted to make a name for itself, the business used data to take a wrecking ball to the way things have always been done. 

Marketing leaders are taking on broader strategic responsibility, expanding the remit of marketing from the already-reasonable burden of brand stewardship and customer experience to encompass business growth overall.

The use of emerging technologies to drive innovation hinges on the ability to unlock data from back- and front-end systems. So in 2018, Salesforce acquired MuleSoft, the provider of one of the world’s…