How to Adapt Your Marketing for the New Era of Data Analytics
These companies improved their data strategies to create meaningful customer experiences and become more efficient across teams.
Top 3 Benefits of Generative AI for Data Analytics
Understand your data. Transform your business into a productive, efficient machine with generative AI for data analytics.
5 Key Behavioural Elements that Build Successful Data Cultures
While many organisations are investing a lot into becoming more data-driven, there is a gap between ambition and reality. Organisations can bridge that gap by considering five key behavioural elements.
Are Your Marketing Emails Effective? These 10 KPIs Will Tell You
Email marketing continues to change, but the core principles have remained the same: Give your customers something of value, and they’ll return the favour.
Transurban’s Data Culture Drives Better Insights, Better Experiences and Safer Roads
How did a team of two turn into an organisation-wide data culture with 900 active Tableau users?
Embracing data and analytics to improve business conversations
This month, leading analytics platform Tableau partnered with YouGov to track how business conversations have changed since the pandemic. The findings reveal that in the face of such uncertainty, gaining the clearest view of data helps organisations keep their feet on the ground and continue along the path towards growth. Here, Gavin Jones, Tableau’s Country Manager — Australia and New Zealand, takes us through the key findings.
How REA Group built its new sales strategy around data
The latest State of Sales report reveals 85% of sales professionals agree sales ops is becoming increasingly strategic. Check out REA Group’s success story to see why.
How Data and Personalisation Helped Athena Build Its Brand and Reputation
The financial services industry has traditionally been dominated by big players with long legacies and established reputations. So when mortgage lending startup Athena wanted to make a name for itself, the business used data to take a wrecking ball to the way things have always been done.
How to Fuel Growth Marketing With Data Insights
Marketing leaders are taking on broader strategic responsibility, expanding the remit of marketing from the already-reasonable burden of brand stewardship and customer experience to encompass business growth overall.
MuleSoft and Salesforce Q&A: The Role of People in Technology and Data Integration
The use of emerging technologies to drive innovation hinges on the ability to unlock data from back- and front-end systems. So in 2018, Salesforce acquired MuleSoft, the provider of one of the world’s…