Strategy

As we move into the fourth industrial revolution (4IR), we take a look at what businesses need to do to break through innovation barriers.

The sheer volume of data available for the taking makes it tempting for marketers to go for a ‘gather everything’ approach. But without a strategic plan and fundamentals in place, this will result in wasted resources and poor CX.

If you’re anything like me, you’ve attended a few marketing conferences in your time.