How to Map Your Business’s Path to the Next Normal
Peter Schwartz, Salesforce Chief Futurist, has been speaking with ANZ business leaders about what we can all expect as we move through and beyond this pandemic, and how they can make the best decisions at each stage. Here, Peter shares with us his three-stage map to ‘the next normal’.
3 stages of creating an innovative organisation
As we move into the fourth industrial revolution (4IR), we take a look at what businesses need to do to break through innovation barriers.
3 Questions Marketers Need to Ask to Develop Data Strategies
The sheer volume of data available for the taking makes it tempting for marketers to go for a ‘gather everything’ approach. But without a strategic plan and fundamentals in place, this will result in wasted resources and poor CX.
Are marketers focused too much on the short term?
If you’re anything like me, you’ve attended a few marketing conferences in your time.