The latest Future of Financial Services Report — a window into global consumer preferences and behaviour — hones in on what Australians and New Zealanders want from today’s financial service providers.
Customer expectations are changing, and in a digital-first world you need to stand out to stay ahead. Learn why Macquarie Bank and Lendlease think employee and customer experience are linked, and how trust is key to success in both.
There’s a need for tech skills in Australia, and yet many people face barriers to entry. Eloise Lloyd, Partner Talent Programs APAC, discusses how we launched a Salesforce Developer program, hosted by not-for-profit, Generation Australia.
Email marketing continues to change, but the core principles have remained the same: Give your customers something of value, and they’ll return the favour.
In this article on how sales pipeline should be your biggest driver for growth, Justin Le Roux lifts the hood on Salesforce's own sales strategy and how Salesforce's Sales and Marketing departments align to make it happen.