While proportionally-owned investments are not new, the typical lack of transparency and tradability made them unpopular with investors. Syndex needed to regain their trust by offering a contemporary, efficient and easy to use service. Its plan was to create a marketplace with all the tools and information Issuers and investors needed to manage their assets and investments.
“We had to build a marketplace quickly, which was really challenging given the many complexities. Salesforce provided all of the mechanisms and scale to do the job, and was really attractive from a security perspective,” said Jenkins.
Built on Salesforce Experience Cloud, Syndex offers a secure platform for everything from proportionally-owned asset listings through to the exchange of shares on a peer-to-peer basis. Investors can sign up online directly with Syndex or one of its partners and provide all the information needed to verify their identity. Once verified, they can easily trade and manage all their investments in one place.
Salesforce Platform and custom objects support both trading and reporting, including all of the complexities of bidding on and selling assets. Heroku, meanwhile, provides Syndex with a containerised platform to run bespoke software solutions. It also allows for seamless integration to other technologies that help power the Syndex platform.
Salesforce further helps to ensure the right information is delivered to the right person over the right channels. This ability to target communication is crucial as it helps Syndex and their partners maintain 1:1 relationships with investors.
Syndex uses Campaign Monitor from the Salesforce AppExchange to push communications to those who sign up on its website. It helps them to tailor campaigns and keep investors engaged.