Each year, we observe Hispanic Heritage Month from September 15 to October 15. During this time we celebrate the histories, cultures, and contributions of American citizens whose ancestors came from Mexico, Central America, South America, and the Caribbean.

This month empowered us with a greater understanding and deeper appreciation of the enduring Latinx contributions, and of how they’ve shaped our national experience and identity. Latinoforce, our Employee Resource Group for the Latinx community and allies, organize events to bring together our communities.

In the US, nearly 60 million individuals trace their heritage to Spanish-speaking countries in Latin America and Spain, each with distinct demographic and economic profiles. We believe in the power of representation and that’s why we host an annual racial equality summit — Representation Matters — to elevate luminary professionals from the Black, Latinx and Indigenous communities whom are typically the most underrepresented in the tech sector.

Below are just a few of the dynamic Hispanic and Latinx activists, innovators, creatives, and Trailblazers that have greatly contributed towards advancing our society as a whole.

As we honor these equality heroes and celebrate their culture — we are reminded also of our role as allies to help elevate and preserve the legacies of the culture and histories around us.

“Preservation of one's own culture does not require contempt or disrespect for other cultures,” said Cesar Chavez, the barrier-breaking labor leader and civil rights activist.

At Salesforce, we believe that we all have the power to drive change and that together as equality allies we can build a better world for all. Learn more about equality at Salesforce.