The retail and consumer goods industry is changing due to new technologies, new customer preferences, and new innovative brands. The difference between your brand and your competitors is your customer’s experience. Do you bombard your customer’s inbox with promotional emails? What’s the most common way for customers to engage with your brand? What steps do you take to develop impactful customer experiences?  

On this episode of the Marketing Cloudcast, we sit down with Corinna Cohen, a Salesforce Marketing Cloud Developer for Caleres. She shares her team’s best practices for creating a powerful customer experience.

To hear more, check out the latest episode of the Marketing Cloudcast: How Caleres Makes People Happy, Feet First:

 

 

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If you have an interesting topic that you’d like us to cover on the Marketing Cloudcast, let us know! Email your suggestions to cloudcast@salesforce.com.