Have you ever stared at a music festival lineup and felt your heart rate spike? You know the feeling: your favorite indie band is playing at the exact same time a legacy headliner is taking the main stage. You’re doing the mental math on how fast you can sprint across a polo field while holding an overpriced lemonade.
Building your Dreamforce schedule can induce that exact same FOMO. With hundreds of sessions, epic keynotes, and venues across Howard Street, constructing the perfect agenda is a serious challenge.
But fear not, Trailblazers. You don’t need to stress over the setlist. We’ve done the heavy lifting and curated an exclusive itinerary just for you.
4 ways to unlock more value with Salesforce partners at Dreamforce 2026
1. It’s keynote time
Get a front row seat at the Customer Success Keynote. Celebrate and learn from our 2026 Customer Success Award winners, who redefine what’s possible with AI. Get inspired by their stories and leave with proven strategies to become an Agentic Enterprise.
Wednesday, Sep 16 2:15 PM – 3:05 PM PDT – Moscone West, L3, Keynote – Room 3001
2. Discover how industry leaders are shattering status-quo business models with headless and AI.
AIforce, new strategic tech partnerships, and FDE deployments, oh my! Hear directly from customers putting Agentforce into action, and how partners are getting them there. Learn the latest insights and best practices, and pick up ideas you can bring back to your business. Here are a few sessions to add to your list:
Build Smarter, Faster Agents with Salesforce and AWS
How can your enterprise scale AI? Hear from experts at Engine about how Amazon Bedrock and Agentforce enable trusted agentic deployment with frontier models across sales and service use cases.
Tuesday, Sep 15 4:00 PM – 4:40 PM PDT – Metreon AMC, L3, Theatre 10
Batteries Plus Sparked $17 Million Pipeline With AI Agents
See how Batteries Plus and Rosetree Solutions built an automated top-of-funnel sales engine. Learn how AI agents nurture leads and handle complex replies to drive pipeline for human reps.
Wednesday, Sep 16 1:00 AM – 1:40 AM PDT – Metreon AMC, L3, Theatre 12
PenFed’s Secret to Happier Reps and Members: AI and Partners
See how PenFed partnered with Coastal to arm reps with AI agents that answer questions instantly, cut down escalations, and free up time for what members really need.
Wednesday, Sep 16 12:00 PM – 12:40 PM PDT – Metreon AMC, L3, Theatre 12
How Nestlé is Scaling AI Powered Experiences with IBM
Nestlé is reimagining how millions of consumers engage with its brands through AI-powered experiences delivered consistently across markets, channels and languages. Get their playbook for AI success.
Wednesday, Sep 16 2:00 PM – 2:40 PM PDT – Metreon AMC, L3, Theatre 8
How Crocs Built a Smarter Shopper Agent with AI and Partners
See how Crocs and Rosetree Solutions turned fragmented service into a scalable AI concierge that handles tracking and returns, freeing agents to focus on where a human touch matters most.
Wednesday, Sep 16 4:00 PM – 4:40 PM PDT – Moscone South, LL, Content Pavilion, Stage 5
How Canon Created a Smarter, Unified Service Agent with AI
Learn how Canon and NeuraFlash upgraded a bot to Agentforce, unifying six data sources to cut costs, reduce escalations, and drive a 42% jump in resolution rates in just 3 weeks.
Thursday, Sep 17 10:30 AM – 10:50 AM PDT – Moscone South, LL, Content Pavilion, Stage 4
How BambooHR Built a Scalable AI-First Support Engine
See how BambooHR and Rosetree Solutions transformed service across chat and email. Learn how Agentforce handles the work of 20 reps — freeing human agents to focus on high-touch care.
Thursday, Sep 17 11:00 AM – 11:40 AM PDT – Moscone West, L3, Room 3020
First Look: AgentExchange Skills Marketplace and AIForce
Get an exclusive look at two new innovations. Find, install, and combine reusable AI skills on AgentExchange, then see how AIforce enables AIForce on any surface.
09/15/2026 1:00 PM – 1:20 PM – Moscone West, L1 Forest, AgentExchange Theater
09/17/2026 11:00 AM – 11:20 AM – Moscone West, L1 Forest, AgentExchange Theater
Build Smarter Agents Faster With MCP on AgentExchange
Learn how MCP enables AI interoperability and how AgentExchange helps you discover and connect MCP tools to Agentforce agents using point-and-click configuration, with no code required.
09/15/2026 8:30 AM – 8:50 AM – Moscone West, L1 Forest, AgentExchange Theater
09/17/2026 12:30 PM – 12:50 PM – Moscone West, L1 Forest, AgentExchange Theater
Simplify AI App Buying with AgentExchange
AI-native apps move fast, and buying them shouldn’t slow you down. Meet three AI-native AgentExchange partners and see how simple purchasing and deployment help you achieve business results sooner.
09/17/2026 10:00 AM – 10:20 AM – Moscone West, L1 Forest, AgentExchange Theater
How Salesforce Vets AgentExchange Agents for Safety
Don’t let security fears stall your AI strategy. Learn how Salesforce runs rigorous, AI-enabled safety reviews so you can deploy AgentExchange agents and apps with confidence.
09/16/2026 1:00 PM – 1:20 PM – Moscone West, L1 Forest, AgentExchange Theater
3. Attend an AgentExchange Demo Jam: See Live AI Agents in Action.
Want to discover what AI agents can actually do for your business? Watch AgentExchange partners compete in fast-paced, three-minute live demos featuring agents, apps, and skills designed to help businesses become AI-ready.
You’ll get to see the solutions in action—and vote for the demo that impresses you most.
Session 1: Wednesday, Sep 16, 2:30–2:50 PM PDT – Moscone North, LL, Campground, Theater 2
Session 2: Thursday, Sep 17, 9:30–9:50 AM PDT – Moscone North, LL, Campground, Theater 2
4. Let’s celebrate together on Howard Street
Join us for a Partner Awards Celebration on Howard Street. See real-world transformation in action and hear from award-winning partners on how they’re driving deployments and integrations. Join us on Howard street for a selfie and a toast before we boogie to Dreamfest. Cheers!
Wednesday Sept 16, 4PM – Howard Street
Can’t go in person? Watch Dreamforce on Salesforce+
Whether you’re joining us in San Francisco or tuning in from anywhere in the world, Dreamforce streams live and free on Salesforce+. Get access to 400+ sessions across industries, insights from some of the world’s most influential voices, virtual trainings, and broadcast-only moments you won’t find anywhere else.
