How to Achieve Near-Zero Data Loss in Salesforce

If you’re like most organizations, data is the lifeblood of your business. Information like e-commerce orders, customer service cases, or clinical trial data can evolve by the minute or even the second. Ensuring the recovery of such data after loss or corruption is essential. That is why establishing a foundational backup strategy is the first, non-negotiable line of defense for any organization looking to safeguard its future.

Unfortunately, the very pace at which this data changes can pose a significant challenge for recovery.

The challenge with traditional backup methods

Traditional data backups operate on a fixed schedule, capturing data at regular intervals. This approach means that in the event of data loss, you can only restore data to the most recent backup point‌ in time — ‌whether that’s from the last day, the last hour, or even longer. For businesses dealing with minute-by-minute changes, traditional interval-based approaches often delay the speed of business operations or result in poor customer experiences.

The other limitation of these set cadences is that they are limited in the scale of data that can realistically be backed up in any given period, forcing you to leave valuable data unprotected, putting business continuity at risk.

Imagine running an e-commerce platform where orders are placed every second or managing sensitive financial data where every transaction is crucial. Any data gap between backups risks permanent data loss and jeopardizes the operation of critical processes. In addition, the traditional recovery process can be time-consuming. The sheer volume of data changes between two backups (depending on their size) means a lengthy process to distinguish between good and bad changes, delaying recovery.

Despite advancements in the data protection industry, many businesses still have to compromise with scheduled backups, settling for incomplete data recovery and the associated risks.

The benefits of Continuous Data Protection

To solve this challenge, businesses need an approach that moves beyond periodic snapshots. That’s why Salesforce Backup & Recover offers Continuous Data Protection (CDP), an add-on capability designed specifically for our customers’ most stringent Recovery Point Objective (RPO) needs.

Continuous Data Protection provides a way to proactively detect and store data changes as they happen, leveraging native Platform Events to help prevent data loss. While many high-frequency backup models provide multiple snapshots per day, they still create recovery gaps. CDP stores data changes as they occur, allowing businesses to capture critical changes in their data around the clock.

Recovering rapidly changing, mission-critical data with near-zero data loss and unparalleled speed offers an alternative to interval-based snapshots, eliminating barriers to protecting data as it scales.

With Continuous Data Protection, you can:

• Leverage Change Data Capture events to continuously capture all changes to production data as they happen. This provides a full historical record of how data changes over time.
• Create retroactive Point-in-Time snapshots down to the minute. This mitigates the data loss that occurs with traditional interval-based backups and helps your organization achieve its RPO and RTO goals.
• Fuel more precise data analysis and Agentforce training and innovation by leveraging time-phased data sets to see customer health or forecast sales pipeline trends.

To learn more, check out our Continuous Data Protection demo today.