Ally Johnston

Vice President, Corporate Messaging

Ally Johnston is vice president of corporate messaging at Salesforce.

A photo of Salesforce's Ally Johnson, who knows about product messaging.

Salesforce on Salesforce

How To Build Product Messaging and Positioning That Stand Out

Ally Johnston

April 28, 2022

Messaging and positioning work together and should be the North Star for any product launch. If done well, they will set you apart from the competition.

Email Enter a valid e-mail address

Select your Country

Select a state

Please read and agree to the Master Subscription Agreement

Yes, I would like to receive the Salesforce Weekly Brief as well as marketing communications regarding Salesforce products, services, and events. I can unsubscribe at any time.

Salesforce values your privacy. To learn more, visit our Privacy Statement.