Anna Rosenman

B2B commerce is seeing a surge — especially where the demand for fast, enjoyable experiences puts digital at the forefront. Here are four ways to drive growth.

Don’t think you’re stuck building richer digital experiences from scratch. Commerce businesses can create new experiences for their customers and think beyond the transaction.

By refining the way you use your content management system (CMS), you can add speed and agility to content workflows and keep your content current, all while your teams work remote.

Digital experiences touch just about every customer, partner, and employee. So how do you measure their success or failure? When thinking about measuring return on experience (RoX), look at the experience you’re investing in – and pinpoint the key metrics the experience will impact.

Here are three tips to follow so the right content gets to the right customer at the right time without draining your ad budget.