Aparna Kalle, Author

My background

I am a Director of Product Management for Salesforce Personalization, where I lead AI and agentic personalization strategy across Marketing Cloud and Agentforce.

My expertise

My work focuses on transforming how enterprises deliver meaningful, personalized experiences through intelligent recommendations and decisioning. Before this, I led AI product teams creating scalable, data-driven solutions for global customers.

Aparna's latest articles

Blog

How Agentic Personalization Is Redefining the Customer Experience

The next stage of personalization will understand and address the intent of what the end user wants

Aparna Kalle

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Aparna Kalle

Director of Product Management, Salesforce Personalization

My background

My expertise

Aparna's latest articles

How Agentic Personalization Is Redefining the Customer Experience

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