Blog
How AI Is Helping adidas Boost Its Personalized Email Marketing Game
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
Armita's latest articles
Newsroom
Salesforce Makes Email Marketing Smarter with New Einstein AI Innovations
Today, at Salesforce Connections, we’re excited to announce new Einstein AI enhancements to Marketing Cloud that will empower brands to increase customer engagement with relevant and timely email marketing messages–an invaluable channel for…
Newsroom
Leading Edge Marketers Drive Results with Salesforce Marketing Cloud and Google Analytics 360
Marketers are still struggling to meet customers in the moment with the right content at the right time and on the right channels. In fact, real-time customer engagement ranks as both the top…
Newsroom
Salesforce Marketing Cloud Integrates With Google Analytics 360 to Transform Marketing Effectiveness
Last November, Salesforce announced a global strategic partnership with Google. As part of the announcement, we committed to integrating Salesforce with Google Analytics 360, a digital analytics solution that enables enterprises to better…
Newsroom
New Marketing Cloud Einstein Innovations Make Every Customer Journey Smarter
Customers today expect every brand experience to be personalized and seamless across every channel. That’s no easy feat and exactly why AI is crucial to the future of marketing. With AI, marketers have…
