Arpita is a Product Marketing Lead for Salesforce Shield. She grew up in the Bay Area, has a Bachelors in Science from UCLA, and has been living in New York City for almost 5 years.
My expertise
Arpita has over 11 years of Product Marketing expertise driving GTM strategy, messaging, and positioning. Before Salesforce, she has worked at various startups and companies including Own, LinkedIn and Iterable.
When I'm not working
Outside of Salesforce, you can find me performing a song at a friend’s wedding or special event, exploring a new sushi spot in NYC, or planning my next travel adventure with my fiance.
Data is only as valuable as the insights you can extract from it. New dashboards in Event Monitoring help bridge the gap between raw data and insights needed to secure and scale your org.
