Bill Reed

Director of digital strategy

Bill Reed is a director of digital strategy at Salesforce. He has worked in digital strategy, data & analytics, UX design, and product marketing since 2002. Bill is passionate about creating compelling and effective digital experiences, serving at his church, riding motorcycles, and spending time with his wife and daughter.

An illustration showing three people around a large computer monitor holding tools. Web analytics.

Marketing Cloud

How to Track and Measure Web Analytics

Bill Reed

April 6, 2022

With the right metrics in mind, you can be strategic with data analysis and create a plan that makes your marketing much more effective.

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