
Boon Lai
author title SVP, Growth MarketingHi, I'm Boon, SVP of Growth Marketing at Salesforce. I'm obsessed with driving growth and innovation in the SaaS industry. My team and I focus on helping our customers get the most out of the Salesforce platform through product-led growth and digital marketing. Before joining Salesforce, I had a blast leading marketing for Google, where we launched Gemini's Generative AI innovations to billions of Workspace users. My career is built on a track record of leading high-impact initiatives on a global scale, including my roles as CMO for both Cisco Webex and Nokia Technologies.
I have a proven track record of accelerating business results with strategic and transformative initiatives. But what I'm most proud of is delivering great work by fostering collaboration and harnessing team strengths — because the best ideas happen when people are having fun and working together!
You can find me celebrating personal moments with my twin girls or nerding out on the latest tech innovations. I'm also still getting a kick out of seeing my name appear in a Google ad — a great moment of personal and professional pride!
