You Can Build Customer Trust With Values-Based Marketing – Here’s How
Saying what we do is not enough. Our marketing needs to also say why we do it and what we stand for.
Carol Emert is a brand strategist, creative strategist, and former journalist based in Oakland, CA. She’s helped build brands from Intel to Lyra to Salesforce, and her work has appeared in The Washington Post, San Francisco Chronicle, the Middle East Times and other publications.
Saying what we do is not enough. Our marketing needs to also say why we do it and what we stand for.
New to Salesforce?
About Salesforce
Americas
Europe, Middle East, and Africa
© Copyright 2024 Salesforce, Inc. All rights reserved. Various trademarks held by their respective owners. Salesforce, Inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States