Cassandra Salcedo

I'm a Product Marketing Director at Salesforce with several years focused on Marketing Cloud. Before Salesforce, I built my foundation in global financial services and non-profit companies companies — and those industry perspectives still shapes how I tell product stories today.

I translate complex marketing technology into clear, compelling narratives and customer spotlights. My focus areas include loyalty, email and mobile marketing, personalization, and AI.

You'll find me salsa dancing, chasing travel and food adventures with my family, or out on a walk at Golden Gate Park.