Cassandra Salcedo
Product Marketing Director, Salesforce
My Background
I'm a Product Marketing Director at Salesforce with several years focused on Marketing Cloud. Before Salesforce, I built my foundation in global financial services and non-profit companies — and those industry perspectives still shapes how I tell product stories today.
My Expertise
I translate complex marketing technology into clear, compelling narratives and customer spotlights. My focus areas include loyalty, email and mobile marketing, personalization, and AI.
When I'm not working
You'll find me salsa dancing, chasing travel and food adventures with my family, or out on a walk at Golden Gate Park.
Cassandra's latest articles
Blog
Marketing and sales have spent decades working apart. Two Salesforce customers, TaskUs and Cloud Protection by WithSecure, show how agentic AI is bringing them together, with five lessons you can use.
Blog
5 Ways Brands Are Turning Loyalty and Referral Marketing into Big-Time Growth
Learn how to get strong results by engineering programs that act proactively, in real time, at scale
