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author name

Cathy McKnight

author title Lead Analyst, Seventh Bear
My Background

I'm the Chief Problem Solver and Lead Analyst at Seventh Bear, a consultancy that helps marketing teams untangle complexity and orchestrate content strategies that actually work. I'm a former agency exec turned strategic powerhouse, with a passion for making enterprise content operations smarter, faster and more human.

My Expertise

I specialize in helping brands connect the dots between content, technology, and people. From global governance to AI-enabled workflows, I build the roadmaps and rally the teams to make marketing magic happen. My superpower? Translating chaos into clarity, without the jargon. (Okay, maybe just a little jargon... but only the useful kind.)

When I'm Not Writing ...

You’ll find me cheering on the Montreal Canadiens, fostering future guide dogs, sipping tea (strong, with milk and absolutely never any sugar), or running around exploring whatever city I’m in.

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