Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration showing a mobile phone with application icons on a dark blue background.

Blog

Why Your Small Business Needs a Mobile App (And How To Get Started)

Thinking of creating a mobile app for your small business? Here’s everything you need to know.

Illustration of a free CRM on a computer dashboard with three small team members.

Blog

Top 5 Free CRMs For Startups That Make Business Easier

These top free customer relationship management tools will help you make big decisions for your small business.

A flower shop small business owner leaning in the doorway looking at phone, suggesting supporting a small business.

Blog

How To Support a Small Business: 8 Simple Ways

The best support for any business is rooted in connection. Check out these SMB support tips.

Wrapped presents on top of a laptop keyboard with a credit card next to them.

Blog

13 Tips to Build Traffic to Your Online Store This Holiday

Ready to turn holiday chaos into organized revenue? These practical tips are your seasonal treat.

Illustration showcasing artificial intelligence (AI) tools for small businesses.

Blog

AI Tools For Small Business (Tips and Best Practices)

Want to choose the right AI tools for your SMB? We’ve got you covered.

Christian Sabogal

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