Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration showing AI prompts for small business service

Blog

7 AI Prompts For Small Business Service

Learn how AI prompts help any small business service team wow customers.

Storefront on small business saturday

Blog

6 Tips to Make the Most of Small Business Saturday

Wondering how to take advantage of Small Business Saturday as an SMB owner or entrepreneur? Consider these tips and tools.

Illustration showing AI prompts helping small business sales

Blog

5 AI Prompts for Small Business Sales

Discover how AI prompts can supercharge your small business sales strategy, making engagement and conversions easier than ever.

an illustration showcasing a SMB team using the SWOT analysis

Blog

Skyrocket Your Small Business Success with a Simple SWOT Analysis

Want to turn challenges into opportunities? A SWOT analysis helps your small business face weaknesses and build strengths for a better future.

A woman entrepreneur sitting in a chair at a whiteboard arranging a project management system

Blog

What Is Project Management? (A Comprehensive Guide)

Plan, manage, and organize your projects with this comprehensive guide. Because projects are how things get done.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links