Caylin White

Editorial Lead and Growth Manager

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm Not Writing ...

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Illustration showing AI prompts helping small business sales

October 28, 2024

Discover how AI prompts can supercharge your small business sales strategy, making engagement and conversions easier than ever.

an illustration showcasing a SMB team using the SWOT analysis

July 11, 2024

Want to turn challenges into opportunities? A SWOT analysis helps your small business face weaknesses and build strengths for a better future.

A woman entrepreneur sitting in a chair at a whiteboard arranging a project management system

May 20, 2024

Plan, manage, and organize your projects with this comprehensive guide. Because projects are how things get done.

Two women reviewing a business proposal for SMB over a desk.

April 22, 2024

Help your small business stand out with a well-crafted business proposal — here’s how.

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