Christian Sabogal, Author - Salesforce

My Background

Christian Sabogal is a Digital Content Strategy Senior Lead at Salesforce, working at the intersection of web strategy, analytics, user experience, and content strategy to improve decision journeys and performance. He enables AI adoption through scalable web workflows and shared frameworks.

My Expertise

Christian specializes in web strategy, with a focus on global navigation and wayfinding—helping enterprise websites make complex information easier to find, understand, and act on. He combines information architecture, analytics, intent modeling, and quality standards for AI-enabled experiences to improve user journeys and conversion performance.

Christian's latest articles

Illustration of a team learning the agentic AI terms for business showing computers, icons, AI bots on a purple background.

Blog

Agentic AI Glossary: Smart Terms To Learn For Your Startup

Learn the right terms to use when talking about agentic AI and all things smart tech.

Kavea S. Abhishek

Christian Sabogal

Illustration of a product development cycle for small teams through technology icons, mobile apps and development icons.

Blog

Product Development Basics For Small Teams

Smart product development doesn't require tech experts ‌— ‌just the right tools to turn ideas into profit.

Christian Sabogal

Illustration of AI literacy showing icons and computers with AI on a purple background.

Blog

AI Literacy For Startups and Small Businesses: Applications + Tips

Learn how to apply AI to your business with these literacy tips.

Kavea S. Abhishek

Christian Sabogal

Illustration of a small business team running up an AI robot arm towards a target, representing AI audience targeting.

Blog

How AI Audience Targeting Is Supercharging SMBs

AI is changing how small teams connect with customers — and AI audience targeting is up first in the spotlight.

Christian Sabogal

Illustration of a small business owner walking on ledges an AI arm holds up on a blue background.

Blog

How AI Support Keeps Humans In the Loop (HITL) for Small Business Success

AI is helping small businesses by giving them superpowers in entirely new ways, not replacing them.

Christian Sabogal

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