Christian Sabogal, Author - Salesforce

My background

Christian Sabogal is a Digital Content Strategy Senior Lead at Salesforce, working at the intersection of web strategy, analytics, user experience, and content strategy to improve decision journeys and performance. He enables AI adoption through scalable web workflows and shared frameworks.

My expertise

Christian specializes in web strategy, with a focus on global navigation and wayfinding—helping enterprise websites make complex information easier to find, understand, and act on. He combines information architecture, analytics, intent modeling, and quality standards for AI-enabled experiences to improve user journeys and conversion performance.

Christian's latest articles

Illustration of a small business team running up an AI robot arm towards a target, representing AI audience targeting.

Blog

How AI Audience Targeting Is Supercharging SMBs

AI is changing how small teams connect with customers — and AI audience targeting is up first in the spotlight.

Christian Sabogal

Illustration of a small business owner walking on ledges an AI arm holds up on a blue background.

Blog

How AI Support Keeps Humans In the Loop (HitL) for Small Business Success

AI is helping small businesses by giving them superpowers in entirely new ways, not replacing them.

Christian Sabogal

Illustration of future AI technology trends on icons with gears on a dark blue background.

Blog

The Future of Business Is Fast: Watch For These 3 Tech Trends

The latest Trends in Technology Report reveals some tech truths for growing businesses.

Christian Sabogal

Illustration of AI tools for project management with icons for computers and AI chatbots on a blue background.

Blog

AI Project Management Tools For Startups: Collab and Grow Fast

See how AI project management tools are helping business leaders stay on top of it all with the right strategy.

Christian Sabogal

Illustration of a computer with AI cloud on screen, in purple and dark theme.

Blog

How to Become an AI Business

Looking to grow your startup into an AI business? Here are the four phases you need to know.

Christian Sabogal

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