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author name

Cicely Pearson

author title OU Marketing Lead - Financial Services
My Background

Cicely Pearson is a dynamic field marketing leader passionate about creating high-impact strategies and events that drive measurable results. As a Field Marketing Manager at Salesforce, she specializes in bridging the gap between sales, strategy, and marketing to drive growth in the financial services and insurance industries. She leads marketing efforts across banking, wealth and asset management, and insurance in the U.S. and Canada, developing programs that enhance customer engagement and business success.

My Expertise

With a diverse industry background and extensive experience managing complex campaigns, Cicely brings creativity, organization, and strategic insight to every initiative. Her expertise spans hybrid event strategies, product marketing, and customer engagement, enabling her to craft compelling experiences that align marketing efforts with business goals.

When I'm Not Writing ...

Cicely loves traveling, reading, and being with friends and family. She is also a dog mom to Chili and Pepper.

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