![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/01/crystal-garrett.jpg?w=400)
author name
Crystal Garrett
author title Writer
My Background
Crystal is an ambivert, beach lover, and baseball fan with a passion for writing. She has spent over 10 years writing content for screen and demand-generating copy for digital, social media content, and search marketing.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
With solid brand messaging, customers will be clear on who you are, what you do, and where you stand. Here’s how to get started.