Daniel Newman is a marketing strategist for the communications, media, and technology industries. He advises customers on how to build high impact marketing and CX strategies that address top industry and macroeconomic trends.
As more companies shift from the ad-driven model to subscriptions, finding ways to not only attract but keep subscribers will be key to success. The data you already have can help.
Economic downturns often wreak havoc on marketing departments, but with some planning and flexibility, your company can be ready to take on what comes next.
