Denny Kao

Director, Digital Data and Experimentation

My Background

Denny Kao is a digital marketer and a data nerd with a strong passion for applying rigorous analytics and experimentation to identify, learn, and solve key business issues.

My Expertise

Denny's technical focus includes designing and executing comprehensive testing programs. He utilizes methods such as A/B testing, split testing, and multivariate testing to systematically compare and validate performance hypotheses. This includes the application of randomized controlled experiments across various digital assets to ensure statistical validity in results and optimize conversion paths. His goal is to translate quantitative data into reliable, scalable strategies that deliver measurable improvements in business performance.

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November 18, 2020

Learn how to use testing and data to make more informed marketing decisions.

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