Elayne is the MedTech Industry Marketing lead at Salesforce. With prior experience in the medical device field, Elayne blends her industry knowledge and passion for marketing to help organizations realize a more efficient and patient-centered health system through technology.
The “last mile” of engagement — the face-to-face interaction between a field rep and a healthcare provider (HCP) — has always been critical. Yet, for years, this vital connection has been stifled by…
Effective MedTech order management is crucial for organizations to remain competitive. Yet many companies are still held back by the inefficient manual processes that order management entails. Fragmented data and siloed teams lead…
