![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/06/eran.jpg?w=329)
author name
Eran Agrios
author title GM and SVP, Financial Services
My Background
Eran leads Salesforce's Go-To-Market Team for banking, wealth, institutional banking and regulatory and compliance organizations, and industry product - Financial Services Cloud. She works with wealth management, insurance, and banking firms to help them address industry challenges and trends, focusing on client-facing initiatives, mid- and back-office consolidation, and productivity using technology as an enabler.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
We asked thousands of consumers around the globe what they wanted from their financial services institutions. Their response? Personalized care and simple digital services.