Blog
How To Plan an Event That Drives Business Value
A great event will generate a lasting impact that will build customer loyalty and help close new deals.
My background
I’m Chief Marketing Officer at Salesforce, where I lead the organization behind our biggest bets reaching the people who decide, buy, and lead — events, product marketing, field marketing, and brand, plus the voice of our community, customers, and partners. I rejoined Salesforce in 2021 as VP of Brand Experiences, moved up to SVP, then EVP of Global Integrated Marketing, before being named CMO. Before Salesforce, I helped scale Rodan + Fields from startup to a multi-billion-dollar business, pioneering livestream commerce and earning a patent for blending digital and physical experiences to drive growth. My career started in outbound sales at Salesforce.
My expertise
I focus on how AI is reshaping how brands connect with customers at scale — not just marketing execution, but building the systems that turn attention into pipeline.
When I'm not working
I’m chasing after three kids and a golden retriever named Rosie around Marin County — my own version of managing chaos at scale.
Expertise areas
Agentic AI
Integrated Marketing
Brand Strategy
Event Marketing
Pipeline Generation
Executive Marketing
Education
BBA, San Diego State University
Erin's latest articles
